Social Media Marketing
Enhanced our brands voice across all social media accounts, totaling over 85k followers. Brought our reel engagement from less than 1k to 164k, and shared posts exceeding 1k (prior was less than 10 shares per post). Increased followers up to 20%, per account. Built relationships through engaging content, graphic design, personal messages, and influencer marketing.
Digital Advertising
Managed all ad campaigns from the development and curation process to the campaign's execution, implementing design solutions and monitoring trends that were receptive through data comparisons. I identified goals, objectives, and scopes to create a project plan that outlined the current requirements to ensure project performance.
Email Marketing
Developed and implemented email marketing strategies in order to increase brand awareness and increase reservations. Used segmented email marketing as well as a/b testing to increase click-through and open rates. Increased monthly followers through customer capture campaigns and analyzed data for future marketing and business strategies.
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