Social Media Marketing
Drove online sales through Shopify by optimizing mobile checkout and creating a seamless user experience. I engaged with customers via DM and helped with all social inquires. Created social media strategies and campaigns through influencer marketing, email campaigns, and META advertising. Managed a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising. Kept track of data, analyzing performance and metrics of social media campaigns.
Email Marketing
Developed and implemented email marketing strategies in order to increase brand awareness and increase reservations. Used segmented email marketing as well as a/b testing to increase click-through and open rates. Increased monthly followers through customer capture campaigns and analyzed data for future marketing and business strategies.
